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System Release - 8/25/20

System released on August 25th with linkage to SBG clearly outlined in the cart (including a link)


Public Launch Review
Public launch of site on August 26 with concurrent Twitter campaign:
Hashtags: #NCICanineData, #NationalDogDay
NCI Partners: @theNCI, @NCItreatment, @NCICompOnc
Impact:
Users: 167, New Users to ICDC (subset): 133
Average Session Duration: 3:41
Desktop: 83%, Mobile: 15%
Conclusions:
Dwell time is good, indicates engagement
Most of our inbound traffic come from internal/NIH users, including the email blast
Users are gravitating to the logical site paths – homepage, cases

Roadmap FY21
Met with Toby/Erika earlier this week to discuss Roadmap for FY21.

SC Meeting 9/2/20
We met with SC yesterday and we are soliciting their feedback on the system as part of user acceptance testing and their assistance in further data acquisition as well as outreach/system visibility. Comms team asked for and received our abstract for the upcoming Paw-4-a-cure symposium and is looking into ways to promote it. Speakers at this symposium have been asked to mention the IDCD. Connie Sommers indicated this would be a primary focus of her talk.

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