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TimeItemWhoNotes

System Release - 8/25/20

System released on August 25th with linkage to SBG clearly outlined in the cart (including a link)


Public Launch Review

Public launch of site on August 26 with concurrent Twitter campaign:


Hashtags: #NCICanineData, #NationalDogDay
NCI Partners: @theNCI, @NCItreatment, @NCICompOnc


Impact:

  • Average Session Duration: 3:41
  • Desktop: 83%, Mobile: 15%
  • 25 Factoids, 42 tweets
  • Factoid tweets received 48,000 impressions (appearance in feeds) and 1,225 engagements (comments, likes, replies, shares/retweet, responses).
  • ICDC’s hashtag (#NCICanineData) received over 9 million impressions on the day.
  • Veterinary organizations, advocacy groups engaged in our social media messaging.
  • Preliminary user traffic to ICDC is 210 users between 8/26-27.


Conclusions:
Dwell time is good, indicates engagement
Most of our inbound traffic come from internal/NIH users, including the email blast
Users are gravitating to the logical site paths – homepage, cases


Roadmap FY21
Met with Toby/Erika earlier this week to discuss Roadmap for FY21.

SC Meeting 9/2/20
We met with SC yesterday and we are soliciting their feedback on the system as part of user acceptance testing and their assistance in further data acquisition as well as outreach/system visibility. Comms team asked for and received our abstract for the upcoming Paw-4-a-cure symposium and is looking into ways to promote it. Speakers at this symposium have been asked to mention the IDCD. Connie Sommers indicated this would be a primary focus of her talk.

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