Integration with JIRA provides these advantages:
You can add dates for JIRA events, sprints, and releases on a Team Calendar in Confluence. Key point for accessibility: Because a Team Calendar has an image that is invisible and has no alt text, only essential calendars should be embedded in a public wiki page. Refer to the following Atlassian help page:
https://confluence.atlassian.com/teamcal/add-jira-events-241566244.html
Improvements in JIRA integration beginning with Confluence 3.5 are shown in the demonstration provided by Atlassian:
http://www.atlassian.com/en/software/confluence/whats-new-iframe/35#3.-better-jira-integration